Transgender Givenchy Realness

The first of the Fall/Winter 2010 campaigns to slowly trickle in comes to us from none other than the house of Givenchy. At first glance the ad, shot by Mert and Marcus, is unmistakeably reminiscent of last season's ads. However according to WWD, joining the likes of Simon Nessman and Mariacarla Boscono is Lea T., Riccardo Tisci's longtime personal assistant and former fit model for his eponymous label. Lea also happens to be a MTF transgender. The constant interplay between the masculine and feminine is a major element for Tisci and for Givenchy, so to use Lea in the ad campaign is all the more appropriate. The ads also include newcomers Paolo Rolden, Joan Smalls, Ming Xi, and Malgosia Bela. J'adore diversité.

photos// WWD